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How we work

A clear scope. A usable output.

Every engagement starts with a conversation. We agree the decision, deliverables, timing and fee before work begins. Diagnosis and design follow EvLander™, PEL’s approach to assessing how evidence will be received by each of the people who must decide on, deliver or use it. The early diagnosis described on our evidence design and communication pages is the starting point for a Diagnostic Sprint. A Diagnostic Sprint reviews a draft, identifies gaps and gives your team priorities for what to change or investigate. Use these pages to decide whether to request a written scope; commissioning requires a separate agreement.

01 · Find the gaps

Diagnostic Sprint

2–4 weeks from receipt of materials

For a draft that needs an outside view before a decision, review or launch.

Understand where your evidence or content is exposed, and decide what to fix or commission first. We map who will judge or use the work, test the draft against their questions, rank the gaps and agree what to change, investigate or design.

What you receive

  • A written diagnosis of the gaps and why they matter.
  • Priority recommendations tied to your decision date.
  • A summary for leadership and a working session to discuss it.

What we need

The draft, the decision and its date, the people who will judge or use it, and one person who can answer questions.

Scope and fees

The fee is fixed at scoping and depends on the material and the number of audiences. Raw-data re-analysis is included only if agreed. A clearer presentation cannot repair inadequate evidence; the recommendation may be to generate more.

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02 · Build the evidence

Pilot Partnership

Indicative timing: 6–12 weeks. The start date and schedule are agreed at scoping.

For teams with a defined question and authority to support a pilot or evaluation.

Design the work needed to address a specific gap, alongside the outputs that decision-makers will use.

What you receive

  • A pilot or evaluation plan with a clear question and measures.
  • Materials for the audiences who need to judge the evidence.
  • A learning summary with sources, methods and limitations.

What we need

Intended use, prior evidence, the decision the pilot must support, access to relevant users or data through agreed arrangements, and time and budget constraints.

Scope and fees

Fees depend on the pilot and the audiences served. PEL designs and partners on the work; it does not act as a contract research organization or recruit participants at scale. Delivery roles and specialist statistical, regulatory or quality support are agreed before work begins.

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03 · Keep decisions moving

Advisory Support

Quarterly or ongoing retainer

For teams building an evidence program or product over time.

A recurring outside view, aligned with the decisions your team needs to make.

What you receive

  • Working sessions at an agreed cadence.
  • Written notes and comments on selected evidence documents.
  • Periodic review of priorities as the work changes.

How it starts

A conversation to agree the questions, review cadence, inclusions and term.

Scope and fees

A retainer is agreed at scoping, based on meeting cadence and the number of documents reviewed. Specific turnaround times and access arrangements are agreed in the scope.

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Across every engagement

Know what you are commissioning.

Agree the decision

We identify who decides, when they decide and what they need to see.

Define the work

Deliverables, limits, timing and fees are set out before work begins. Before commissioning, confirm the written scope, price, availability, responsibilities, contractual terms and your organization’s approval requirements. A non-disclosure agreement is available where appropriate.

Make it usable

The output should help your team act without needing us in the room.

We advise on evidence and its use. We do not provide legal, medical or regulatory advice, or guarantee approval, reimbursement or adoption.

Discuss your next evidence decision.

A 30-minute call to understand the decision, who makes it and what they need to see. If PEL is not the right fit, we will say so.

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